This is a digipak from the singer Rihannas first album.
Costume: the outfit she is wearing is a summer type of dress sense which links to the album being released in the summer. Also her clothing is very revealing. This is a tactic used as it is her her opening into the music industry she needs to be made marketable to all audiences. She is made marketable to men by being seen as "hot" or "sexy" and she is being marketed to women by being seen as a "good looking", "pretty" and "stylish".
Colour: The colours used are very warm mid tone colours. This again links to the album being released in the summer as the colours are warm.
Location: The singer seems to be in a club. This could connote that the album contains club type songs or that the album has a club type feel to it. This could denote that the album is for a young audience or those who enjoy the club seen.
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